The Most Advanced Digital Marketing Course In Satana With AI
The Future Of Digital Marketing
Website Introduction
1. Digital Marketing Overview
2. Understanding Domain, Sub Domains, Servers, Hosting, CMS
3. Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class
4. Implementing tools to capture user behaviour, which is a huge asset when it comes to getting the content and strategies right for
AI Tools For Content
In Todays world no digital marketing course can be complete without inclusion of AI. AI continues to grow as an integral part of any digital marketers career in India.
1. leveraging chatgpt for social media and seo content ideas
2. ChatGpt for digital marketing implementation.
3. Canva For Image creation.
4. AI tools for text to voice Conversion.
AI Tools For Data And Marketing
1. ChatGpt for website and landing page creation assistance.
2. Chatgpt for writing scripts and codes.
3. Chatgpt for Data analysis assistance.
Fundamentals Google Adwords
- Google ads platform lies at the cores of any digital marketers arsenal and hence our digital marketing course in Satana includes the most detailed, elaborative and exhaustive coverage of Google ads Implementation.
- Account creation, Billing methods and understanding the adwords structure
- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
- Campaign structuring, Keyword research and identification, optimization, Ad format and ad copies adwords policies: Text format, Display format
- Google ads account creation- Manager account and Google ads account
- Understanding different types of campaigns
search Campaign settings- network , location, language,
Understanding different bid strategies: Manual CPC, Automated bid strategies (maximise clicks, conversions, etc) - Keyword types , Ad copy (responsive, call only)- policies and requirements
- Keyword planner , Search campaign creation
- Device settings ,Bid adjustments , Scheduling
- Display ads -settings , bidding
- Discovery ads , Video ads , Video ads bidding strategy , types of video ad formats , Video ads targeting- keyword, placement, topics ,video ads remarketing, shopping ads and merchant center
Google Adwords Growth And Performance
Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
1.Programmatic advertisement across search, display and video campaigns
2.setting url tracking parameters – default and custom
A/B testing – bid strategies and audiences
Email Marketing
- Understanding how mail servers work
- Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
- Active Campaign Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Personalisation, Inbound Mail Automation.
- Inbound marketing concepts using mail services, customer bucket creation and content customization
WordPress
• Understanding Server
• Understanding Domains
• WordPress Themes
• Menu settings
• Plugins
• Elementor page builder
• Creating your own page design, images, videos, carousal etc
• How to copy design from other pages
• Creating separate design for devices
• Importing and exporting pages to other domain
• Using inbuilt templates
• Create lead capturing forms
• Enabling forms to capture additional data from url parameters
• Capturing user Behaviour through screen grab
• Creating segments of users based on
• URL parameters
Social Media Marketing
- Linkedin – organic/ Paid ads
- Twitter – organic/ Paid ads
- Youtube
- Meta suite
- Meta ads
- Influencer Marketing
Affiliate Marketing
- Understand affiliate network
- Selling through affiliate channel
- Revenue generation affiliate marketing
SEO On Page
- What are backlinks
- Understanding off page fundamentals
- Understanding the concept of link juice and high value websites , relevant link building
- Domain page and domain authority
- Internal link building
- Understanding follow and do follow links
- How and where to create follow and no follow links
- Learning back link checker tools like Ahref for backlink analysis , creating report and implementing for your subdomain
- Real time Business directory site submission
- Video submission site
- Social book marking sites
- PPT SUBMISSION sites
- Bookmarking Sites
- Photo sharing sites like pintrest , tumbler
- Understanding the concept of Guest posting
- Generating organic traffic through quora question and Answers
SEO Off Page
- What are backlinks
- Understanding off page fundamentals
- Understanding the concept of link juice and high value websites , relevant link building
- Domain page and domain authority
- Internal link building
- Understanding follow and do follow links
- How and where to create follow and no follow links
- Learning back link checker tools like Ahref for backlink analysis , creating report and implementing for your subdomain
- Real time Business directory site submission
- Video submission site
- Social book marking sites
- PPT SUBMISSION sites
- Bookmarking Sites
- Photo sharing sites like pintrest , tumbler
- Understanding the concept of Guest posting
- Generating organic traffic through quora question and Answers
The Google Analytics (GA4 Interface)
- Understanding Overview Report
- Understanding Full Reports
- How To Share Reports How To Set Up Dashboards And Shortcuts
- Real Time Tracking
- Long Term Statistics
- Examine visitors activity
- Audience Location
- Behaviors
- Demographics
- Interest
- Content With Popular Keywords
- Visitors Flow Charts
- Study Engaged Traffic
- Goals And Funnel
